Jeep Advertising Campaign - School Project
This projects design challenge was to create an advertising campaign using a well known brand but with a new advertising idea. This campaign advertises the travel aspects of owning a Jeep and having access to anywhere in the world. The Jeep brand is well known for their off roading aspect so the campaign was focused on the idea that a Jeep can go anywhere.The creative concept was to show different places around the world of varying elements to show the range of a Jeep and also give the audience a glance of places that they could be visiting; giving them better incentive to go out, get a jeep, and go exploring. Along with the slices of photos is the slogan "Where Every Jeep Can Go" which acts as both a play on words involving Jeep and letting the audience know that no matter the type, a Jeep can go anywhere in the world.
This projects design challenge was to create an advertising campaign using a well known brand but with a new advertising idea. This campaign advertises the travel aspects of owning a Jeep and having access to anywhere in the world. The Jeep brand is well known for their off roading aspect so the campaign was focused on the idea that a Jeep can go anywhere.The creative concept was to show different places around the world of varying elements to show the range of a Jeep and also give the audience a glance of places that they could be visiting; giving them better incentive to go out, get a jeep, and go exploring. Along with the slices of photos is the slogan "Where Every Jeep Can Go" which acts as both a play on words involving Jeep and letting the audience know that no matter the type, a Jeep can go anywhere in the world.
(Below) Interactive screen where a passerby would walk up and choose one of the pictures in order to view entire picture. Once tapped on the picture will expand to take up the entire background with the jeep and slogan still in place. After a bit of time it will revert back to the main screen where they can choose again.
