The Endangered Species Act has been under threat for many years on and off with dire need of more awareness. This campaign is to spread awareness to people of many ages, those who feel that the government and the people should continue to fight for the protection of these endangered species, and are willing to step forward and protect. The ads depict 3 different animals that are considered endangered: the red wolf, spotted owl, and the west African giraffe. Each animal comes from a different environment to show the variety is not conclusive to one area. The animals are only white silhouettes with them fading out, representing the disappearance and eventual extinction if no action is taken. This campaign was accomplished with Adobe Photoshop, Indesign, and Illustrator.
(Below) Interactive screen placed within a location such as a mall or plaza where many people congregate. The screen is set up with a question asking the viewer which animal depicted belongs in the landscape shown. The viewer will tap on the animal they believe is correct and if it is the and animal will fade onto screen while the other two fade out. The screen will then tell them they were correct and a fact will appear at the bottom. If incorrect they will be asked if they want to try again.
